Safer Than Salt – Breeders’ Preferred

Safer Than Salt – Breeders’ Preferred: Bulk Delivery & Pickup in NJ & NY

safer-than-salt-premiumBraen Supply is one of the largest suppliers of Safer than Salt Breeders’ Preferred at the best prices in northern New Jersey. Everyone has different ice melt needs, which is why Braen Supply offers Safer than Salt Breeders’ Preferred in individual 10 lb. jugs, by the case (4 jugs per case) or by the pallet and skid (50 cases per each pallet). With the ice melt available for pickup and bulk delivery, Braen Supply can help make sure you’re ready for all of the winter weather yet to come.

Breeder’s Preferred costs $6.99 per jug if you are purchasing less than a full case or $6.71 per jug if you’re buying a full case. Breeder’s Preferred is sold with 4 jugs per case and 50 cases per truckload.

Please note that all prices are subject to change without notice. Call or email us for truckload quantities.


Buy Safer Than Salt Breeders’ Preferred in NJ & NY

Although the use of rock salt and other ice melting products is one of the most effective ways to eliminate the dangers of ice formation during the winter months, these same products can be harmful to our beloved pets. Certain chemicals and minerals included in some ice melts can make animals very sick, if ingested, and can even be fatal if enough of the substance is consumed.

In addition to this, some de-icers can also be irritating to a pet’s skin. Each time your four-legged friends walk across your driveway, they could get some of the product stuck to their paws, causing dryness, itchiness and other issues.

Protects Your Pets

Safer Than Salt - Breeders Preferred

Click to enlarge image

To solve these problems, a growing number of contentious pet owners are making the decision to specifically seek out ice melting products that have been engineered with pet safety issues taken into consideration. Not only must these products be able to prevent sickness or irritation in pets, but they must also be good enough to compete with other de-icers in terms of speed, effectiveness and environmental safety.

Safer than Salt Breeders’ Preferred is able to protect your animals, while still melting ice quickly and efficiently. This makes the product perfect for use in residential homes, on sidewalks, around apartment buildings and in any location where pets may be walking.

Determining How Much Rock Salt & Ice Melt You Need

We know that trying to determine how much rock salt you need for your property can seem overwhelming.

As one of the leading suppliers of rock salt in NJ, NY, NYC and PA we created a formula that will help you determine how much rock salt you need to cover your property.

A 50-pound bag of material will hold about 80 cups.
One cup will melt about 20 square feet of ice.

One 50-pound bag of material = 1600 square feet of ice melt.

Important Things to Note

*This conversion is only a general estimate and is only provided to help you make your decisions. It is not a guarantee by any means and Braen Supply is not liable if the customer over-purchases ice melt products.

** It is not a guarantee that this ratio is applicable to your specific rock salt/ice melt needs therefore Braen Supply cannot be held liable.

*** This conversion is only based off of the fact that the snow on top of the ice has already been shoveled.

Concentrating on Snow & Ice

When you compare Safer than Salt Breeders’ Preferred with other ice melting products, you will find that it has a lot of great benefits to offer those who use it. Amongst other things, you will enjoy perks such as:

  • A unique formula of both safer and more-effective ice melting ingredients.
  • A CMA (calcium magnesium acetate) coating on the granules in order to protect a pet’s paws against irritation.
  • Considered to be one of the most pet-friendly ice melting products on the market.
  • A fast-acting formula for the quick and effective melting of ice.
  • Works faster and at lower temperatures than other products.
  • A green tint added to the granules in order to prevent problems with over application.
  • The safest de-icing product for concrete surfaces.

Request a Fast Quote

All web requests will be answered within 24 hours. If you need an immediate quote please contact us at: 973-720-7087

Safer than Salt Breeders’ Preferred Melting Power

  • Works best at temperatures above 20 degrees Fahrenheit, but is able to effectively melt ice in temperatures as low as -25 degrees Fahrenheit.
  • Works well, even in sleet and rain because of its extreme longevity.
  • Breaks and inhibits the bond between snow/ice and the pavement.
  • Has a longer lasting effect than salt or urea.

As a pet-friendly ice melting product, Safer than Salt Breeders’ Preferred is a market leader in its class. This product is formulated with the most pet-friendly chemicals possible, and also works to protect your concrete and your vegetation. On top of this, the CMA coated de-icer is faster acting than many other products, and will keep your pavement free of ice for a long time, so that you don’t have to worry throughout the winter.

For more information on this product, get in touch with one of the experts at Braen Supply today.

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Rock Salt for Sale in NJ

Safer Than Salt – Breeders’ Preferred Bulk Delivery in NJ, NY, PA & CT

Braen Supply Delivery Truck

Rock salt is available for bulk pallet (skid) delivery to homeowners, cities, contractors, townships, schools, religious establishments and universities. Our drivers are experienced and will do their best to accommodate your delivery requests.

Headquartered in northern New Jersey, our core rock salt delivery area for snow and ice melt is Bergen County, Passaic County, Morris County, Essex County and Sussex County.

Depending on the quantity, we deliver snow and ice melt to all of New Jersey, Pennsylvania, Connecticut and New York.

Our core delivery area for snow and ice melt in New York includes NYC, Manhattan, Brooklyn, Queens, Staten Island, Harlem, The Bronx, and Long Island.

Safer Than Salt – Breeders’ Preferred Pickup & Delivery Information


  • Pickup: Wanaque has 50 pound bags. If you are picking up a pallet it must be in a pickup truck.
  • Delivery: Pallets ONLY.


  • Pickup: Wanaque and Haledon have 50 pound bags or pallets available.
  • Delivery: Pallet ONLY.

Important Notes

  • All based on availability.

Safer Than Salt – Breeders’ Preferred Pickup

Safer Than Salt – Breeders’ Preferred is available for pickup by contractors, homeowners, etc. at the following locations in New Jersey:

Braen Supply Locations & Operating Hours


About this location:
Our Wanaque location offers a full showroom, retail products and wholesale items for all of your landscape, masonry and hardware needs.

Phone number and address:
(973) 302-5694
1434 Ringwood Ave. Wanaque, NJ

Hours of operation:
Monday - Friday: 7 a.m. – 4:30 p.m.
Saturday: 7 a.m. – 1 p.m.
Sunday: Closed


About this location:
This location offers ONLY wholesale products. Please only visit Haledon if you are a looking for bulk pickups larger than 15 tons.

Phone number and address:
(973) 302-5694
400-402 Central Ave. Haledon, NJ

Hours of operation:
Monday – Friday: 7 a.m. – 3 p.m.
Saturday: Closed
Sunday: Closed